Posted on 7/10/125 by Colin Vassallo
WWE and Maybelline New York, the number one cosmetic brand
in the world, announced today a new partnership in which the
beauty brand will become the first-ever Official Cosmetics
Partner of WWE.
The new agreement commences with Maybelline serving as the
Presenting Partner of Evolution – the all-women’s Premium
Live Event on Sunday, July 13 at State Farm Arena in
Atlanta.
“WWE is excited to collaborate with Maybelline, a partner
that not only leads the beauty industry but also shares our
vision for highlighting amazing individuals across the
roster,” said Brit Santypal, Senior Vice President of
Partnership Marketing, TKO.
“Maybelline New York is proud to partner with WWE and have
the opportunity to put our products to the ultimate test,”
said Amy Whang, President of Maybelline New York. “As the
presenting sponsor of Evolution, we’re not just showing up
in the ring; we’re supporting a global community that
inspires confidence and self-expression, both in and out of
the spotlight.”
In addition to the Presenting Partner designation at
Evolution, Maybelline will receive center mat ring branding,
a custom vignette and social media integrations. The
partnership and activation strategy were developed in
collaboration with Beauty Co-Lab, L’Oréal’s media agency of
record.