Posted on 6/02/125 by Colin Vassallo
WWE, part of TKO Group Holdings, and Slim Jim, America’s
iconic meat snack, today announced an extension of their
multi-layered partnership struck in 2023, with the two
legendary brands continuing to pay homage to their long-
standing relationship that began more than three decades
ago.
Under the new agreement, Slim Jim will become the center
ring sponsor during every edition of WWE’s weekly flagship
program Monday Night Raw, which streams globally on Netflix.
In addition to the in-ring placement, WWE will introduce a
first-of-its-kind integration which will see Slim Jim
branding on all folding tables used across tentpole
programming such as Raw, SmackDown, NXT and WWE Premium Live
Events. This branded table placement will create
unforgettable moments when WWE Superstars “Snap into a Slim
Jim Table” during matches. The partnership will continue to
include custom commercial spots featuring WWE Superstars,
curated social media campaigns, and WWE Superstar
appearances at select Slim Jim events.
“Over the past two years, WWE and Slim Jim have renewed one
of the most memorable collaborations in sports entertainment
history and we will expand on that momentum as the
partnership continues in the coming years,” said Grant
Norris-Jones, Executive Vice President and Head of Global
Partnerships, TKO.
“We are thrilled to extend our successful partnership with
WWE, which has brought immense excitement and engagement to
our fans,” said Ashley Spade, VP & General Manager of Snacks
at Conagra Brands. “Extending our partnership during Monday
Night Raw will give us even more opportunities to create
unique and memorable experiences that tap into the rich
history and savage energy of both Slim Jim and WWE.”
Ahead of SummerSlam 2023, Slim Jim became WWE’s Official
Meat Snack and launched a custom commercial and product
campaign featuring WWE Superstars Bianca Belair and LA
Knight. WWE and Slim Jim first crossed paths 30 years ago
with a series of explosive, in-your-face Slim Jim
commercials, featuring “Macho Man” Randy Savage debuting the
famous tagline, “Snap Into a Slim Jim!” that has remained a
hallmark of the Slim Jim brand ever since.