Posted on 5/28/125 by Colin Vassallo
The Sports Business Journal is reporting that WWE is teaming
up with Montreal-based Seagram’s to launch three canned
drinks, becoming the first WWE licensed alcoholic products.
As part of the multi-year partnership, Seagram’s will receive
sponsorship on LED signage around the ring and ring posts,
sponsored graphics during one match at Money In The Bank,
integrations online and at the upcoming SummerSlam and
Survivor Series premium live events, and custom digital
content series featuring WWE talent.
No official announcement has been made yet by WWE.