Posted on 4/18/125 by Colin Vassallo
WWE and Cricket Wireless, the stress less, smile more
carrier, today announced a multi-year renewal of their
longstanding collaboration that will see Cricket Wireless
continue to serve as the Official Wireless Partner of WWE.
Under the new agreement, Cricket Wireless will receive
prominent exposure and integrations within key assets during
WrestleMania 41 in Las Vegas, including ring mat branding, a
presenting partner designation of the WrestleMania Countdown
Show, and more. Further, Cricket Wireless will receive ring
mat branding within WWE’s weekly flagship program Monday
Night Raw, as well as match sponsorships and presenting
sponsor designations at future Premium Live Events.
“Cricket Wireless has long been an outstanding partner and
we are excited to continue our work with them as the
exclusive Official Wireless Partner of WWE,” said Grant
Norris-Jones, Executive Vice President and Head of Global
Partnerships, TKO. “We look forward to collaborating on new
and meaningful integrations within our Premium Live Events,
weekly tentpole programming and beyond in the years to
come.”
“We are excited to continue our relationship with WWE.
Cricket Wireless represents what fans love about the WWE:
power, speed and consistency,” said Shailendra Gujarati,
chief marketing officer of Cricket Wireless. “For the past
nine years, our collaboration with WWE has delivered value
and unforgettable experiences to fans of both brands. As the
exclusive Official Wireless Sponsor, Cricket Wireless is
dedicated to keeping WWE fans connected to the action they
love.”