Posted on 6/02/126 by Colin Vassallo
Ram and Lucha Libre AAA today announced an exciting new
strategic partnership that will see the iconic auto brand
become the Official Truck Partner of the Mexico-based lucha
libre promotion.
As the Official Truck Partner in Mexico, Ram will be
integrated across AAA’s biggest live events, broadcasts and
social platforms, creating money-can’t-buy fan activations,
custom content, and on-site experiences to engage with the
passionate and growing lucha libre audience. Additionally,
the Ram logo will feature on mat branding across a number of
upcoming AAA events and in key jumbotron placements
including Triplemanía 34 in Mexico City on Sunday, September
13.
The partnership also provides Ram with unique access to AAA
Superstars for integration into marketing opportunities to
showcase the bold capability of Ram trucks.
“This partnership with Ram marks an exciting step forward
for AAA as we to continue to grow and collaborate with
world-class brands to elevate the experience for our
passionate fans,” said WWE Hall of Famer “The Undertaker”
Mark Calaway, Executive Producer, AAA. “Together, we share a
commitment to authenticity and passion, while celebrating
the energy and spirit that makes lucha libre so special in
Mexico.”
“Ram is built for strength and performance, which is why
this partnership with AAA in Mexico feels like such a
natural fit,” said Carlos Meymar, Director of Ram Mexico.
“We are excited to connect with AAA fans across Mexico
through unique experiences, premium content and major
moments. Partnering with TKO allows us to be part of one of
the most culturally relevant sports platforms in the
country, amplifying our reach and reinforcing our commitment
to engaging with passionate audiences where their passion
truly lives.”
The announcement of Ram as the Official Truck Partner of AAA
in Mexico follows the previously announced groundbreaking
strategic partnership with TKO Group Holdings which kicked
off in January 2026 and sees Ram as the first multi-year
auto partner across WWE, UFC and PBR in the U.S.