Posted on 5/29/126 by Colin Vassallo
Front Office Sports has a story on WWE’s use of YouTube and
how they keep attracting new viewers, especially with the
addition of the live AAA broadcasts to their channel.
The main WWE YouTube channel is home to 113 million
subscribers and WWE has recently started branching out to
new channels, including the popular WWE Vault channel.
“The success of that came with no new resources [needed],”
Steve Braband, Head of Digital Media at WWE, told FOS.
As of mid-May, the Vault channel, which hosts full episodes
of WWE classics from decades ago, had 133.6 million hours
viewed over the previous year, a 131% year-over-year growth.
“We tapped into a few people that were passionate about our
archive, saw the engagement on our main channel, and just
moved our whole vault to this page,” Braband continued.
“We’re about to hit the four-million sub mark — and it
shocks me every week how some content does.”
WWE is treating YouTube as a top priority, using it to
promote events while fans share their videos online for
added exposure.
“We’re able to all share ideas across the board within
production and social—we’re not just on our social island,”
Braband said.
WWE told FOS that all their YouTube channels combined had
more than 12 billion views over the past year.
Their next big event is AAA’s Noche de Los Grandes, which
airs tomorrow live on both WWE’s and AAA’s channels and
features the highly-anticipated match between the two El
Grande Americanos.