Posted on 8/27/125 by Colin Vassallo
WWE and football club Paris Saint-Germain today announced a
groundbreaking, long-term collaboration between two global
sports and entertainment powerhouses.
This first-of-its-kind strategic collaboration will explore
a wide range of opportunities, including the creation of
original content, exclusive merchandise and distribution
collections, fan engagement initiatives, community-driven
programs, and unique experiences connecting PSG players and
WWE Superstars.
Both brands are looking to expand their reach and engage new
audiences, as this alliance kicks off with WWE’s first-ever
Premium Live Event in the French capital: Clash in Paris, at
La Défense Arena, on Sunday, August 31.
This announcement builds on previous collaborations,
including the launch of an exclusive WWE x PSG Legacy belt
in March 2025, featuring the Club’s official colors and
emblems. This belt is available worldwide via Euroshop, WWE
Shop, Fanatics and the official PSG online store.