MONEY IN THE BANK: Money In The Bank 2024 smashes a couple of WWE records

Posted on 7/08/124 by Colin Vassallo

WWE today announced that Money In The Bank 2024 became the
highest-grossing WWE arena event in Canada in company

WWE sold more than 45,000 tickets for their four events
running from Thursday to Sunday, with Sami Zayn’s comedy
show kicking off the weekend, followed by Smackdown, MITB,
and Heatwave.

This year’s show was also the most-watched MITB of all time,
with viewership up 46% from last year’s record number.
Merchandise was also up big from last year’s show, although
no figure was given. This year, the Canadian-themed MITB
briefcase was the top selling item. On Location reported
record revenue for the fan experience packages which they
offered for the show.

“Weekends that bring visitors en masse to our host cities
play an important part in our planning process,” said WWE
President Nick Khan. “The results are a testament to our
Superstars, our creative team led by Paul Levesque, our
media & production team led by Lee Fitting and, most
importantly, our fans who both attended and created our
massive viewership.”

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