WWE BUSINESS: WWE and Manchester City launch exclusive merchandise collaboration


Posted on 6/27/124 by Colin Vassallo



WWE and English Premier League club Manchester City
announced an exclusive merchandise collaboration that will
see the two globally-recognized brands featured together
across a range of new products.

The new collection will include six t-shirts featuring
Manchester City and WWE, along with designs inspired from
WWE Superstars CM Punk, Becky Lynch, Roman Reigns and Stone
Cold Steve Austin.

Also, the two have jointly designed a new name and number
style that the players will wear in their games scheduled
during the preseason tour of America this summer. The design
features the WWE logo within the number and a red outline.

The new range of T-shirts are available at WWEShop.com,
shop.mancity.com and Fanatics.com. Additionally, the
merchandise will be available in the recently opened pop-up
CityStore at Rockefeller Center in New York City.

WWE Women’s champion Bayley and Baron Corbin will visit the
CityStore on 6th Avenue in New York City tomorrow from 10 to
11AM for an exclusive meet-and-greet. The Premier League
trophy will also be in store Friday and throughout the
weekend.

“We are excited to announce the launch of our exclusive
retail collaboration with WWE today. As a club, we’re always
exploring new ways to enhance our retail offering for our
fans across the globe and collaborations like this with WWE
are part of that ongoing strategy,” said Serena Gosling,
Director of Integrated Fan Experience and Retail & Licensing
at Manchester City.

“In addition, today’s announcement offers a further touch
point for our fans within the U.S. and beyond to engage with
the club, ahead of men’s first team visit this summer.”

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