WWE/TKO: TKO merges the WWE and UFC live event teams

Posted on 5/23/124 by Colin Vassallo

TKO Group announced today that it has combined the WWE and
UFC live event teams into one unit titled TKO Live Events
Strategy Team.

The aim of the new team is to drive revenue growth
strategies across key areas, including live event
development and scheduling, tourism incentive programs,
ticketing, and fan experiences. This new structure aligns
with TKO’s efforts to leverage the power and expertise of
both UFC and WWE to maximize event revenue potential and
pursue growth opportunities and cost synergies.

Peter Dropick, who has played an important role in driving
UFC’s industry leading live event success for nearly two
decades, and who is a pivotal member of the senior executive
team that has led UFC to five consecutive years of record
revenue, has been elevated to lead the integrated unit as
Executive Vice President, Event Development and Operations
for TKO.

Dropick will work closely with UFC, WWE, and TKO leadership,
including UFC President and CEO Dana White, WWE Chief
Content Officer Paul Levesque, UFC COO Lawrence Epstein, WWE
President Nick Khan, and TKO CFO Andrew Schleimer, to
leverage the massive global popularity of UFC and WWE and
continue to grow the TKO live events business domestically
and internationally.

“Demand for live sports and entertainment has never been
stronger, and we believe our portfolio of events will
continue to drive the growth of our business,” said Andrew
Schleimer, Chief Financial Officer, TKO. “The newly
integrated TKO Live Events Strategy Team will focus on
creating operational efficiencies and developing strategies
to leverage the broader economic benefits we bring to host
cities, including partnering with local governments and
maximizing revenue opportunities from site fees.”

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