JOHN CENA: MET-Rx announces multi-year deal with John Cena

Posted on 5/20/124 by Colin Vassallo

MET-Rx, the number one meal replacement brand in sports
nutrition, today announced a new multi-year partnership with
WWE and Hollywood superstar John Cena.

Cena will star in a new high-energy MET-Rx digital campaign,
flexing his fit physique and comedic talents to amplify the
brand’s commitment to fueling greatness and inspiring big
wins with its high-protein products.

This partnership is a full-circle moment for Cena, who has
turned to MET-Rx products for 30 years to supplement his
high-protein diet and fuel intense workouts.

“MET-Rx is the original sports nutrition brand, with
products I can authentically and enthusiastically recommend
because I’ve been using them since the 90s to meet my
protein goals and power through workouts,” said Cena. “MET-
Rx meal replacement bars prepare me to FLEX big in the ring,
in the gym, and on set. I can’t wait to share them and
inspire others to challenge themselves and achieve their own
goals with this new campaign.”

Cena’s new MET-Rx FLEX campaign is a campy sendup of 90s
inspirational fitness videos and gym culture, complete with
flashing neon colors, full-body spandex and fanny packs.
Each spot portrays Cena’s trademark comedic energy as he
flexes, poses, and passionately endorses the benefits of
MET-Rx nutrition bars while sharing how these products
fueled his own successes.

“The fact that John Cena has used MET-Rx products as part of
his fitness regime for three decades, along with his unique
ability to authentically connect with people of all walks of
life, make him the perfect partner for our next phase of
growth,” said Bree Randall, Marketing Director of MET-Rx.
“John’s dedication to excellence, relentless pursuit of
greatness and genuine passion for educating people about
fitness and nutrition will motivate fans to embrace their
own ‘MET-Rx FLEX’ and reach their full potential with the
help of MET-Rx.”

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