WWE MONDAY NIGHT RAW/NETFLIX: Netflix co-Chief Executive Officer Ted Sarandos talks WWE deal

Posted on 1/24/124 by Colin Vassallo

Speaking during the Q4 2023 earnings call, Netflix co-Chief
Executive Officer Ted Sarandos said that the deal struck
with WWE for Monday Night Raw and other shows
internationally is “right in the sweet spot” for their
sports business.

“Think of this as 52 weeks of live programming every year.
It feeds our desire to expand our event programming,”
Sarandos said, adding that they are thrilled to bring WWE
programming to their subscribers all around the world.

“For decades, WWE has grown this multi-generational fanbase
that we believe we can serve and we can grow,” he added. “We
believe WWE has been historically under distributed outside
of North America, and this is a global deal. We can help
them, and they can help us build that fandom around the
world. This should also add some fuel to our new and growing
ad business.”

Netflix will also produce WWE documentaries and other shows
similar to what they did with Formula 1, tennis, and other
sports in the past, with Sarandos saying that they’re
excited to jump into it.

“This is sports entertainment, very close to our core, the
deal is long-term, we’re super excited about it,” he said.

Netflix is paying WWE $5 billion over 10 years for the deal.

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