WWE BUSINESS: WWE and Big 12 Conference announce collaboration and licensing deal

Posted on 11/16/123 by Colin Vassallo

Today, the Big 12 Conference announced a collaboration with
WWE for the upcoming 2023 Dr Pepper Big 12 Football
Championship on Saturday, December 2, held at AT&T Stadium
in Arlington, Texas.

Through this partnership, the Big 12 and WWE will introduce
a custom-made championship title belt for this year’s Big 12
Football Championship Most Outstanding Player, presented on-
field at the conclusion of the game by a WWE Superstar.
Additionally, a co-branded WWE x Big 12 logo will be
featured throughout the venue and on the field.

Throughout the week leading up to the 2023 Dr Pepper Big 12
Football Championship and the game itself, WWE Superstars
will be prominently featured and integrated. In addition to
the championship title belt presentation, select WWE
Superstars will participate in a Big 12 Conference community
event, pre-game hospitality events and the game’s official
coin toss.

“WWE is a global brand that connects with a wide array of
audiences,” said Commissioner Yormark. “With this
partnership, we will integrate WWE and its brand power into
one of the Conference’s biggest moments, further
strengthening the bridge between sports and entertainment
throughout the Big 12.”

“Brett and his team at the Big 12 have turbocharged the
conference through innovative media rights deals and
commercial partnerships, constantly exploring new ways to
grow the conference’s reach and influence,” said WWE
President Nick Khan. “We’re excited to partner with them and
help amplify the Big 12 Championship.”

The Big 12 Conference and WWE will also collaborate to
introduce an exclusive Big 12 Championship merchandise line.
Merchandise will be available for purchase online and
throughout AT&T Stadium team stores.

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