WWE BUSINESS: WWE/UFC merged company to be called TKO Group Holdings

Posted on 5/17/123 by Colin Vassallo

A spokesman for Endeavor told CNBC that the new merged
WWE/UFC company will be called TKO Group Holdings. Endeavor
previously announced that they would be trading under the
ticker symbol TKO on the New York Stock Exchange once the
merger is approved.

TKO Group Holdings will be valued at more than $20 billion,
with the UFC currently valued at $12 billion and WWE at
around $9 billion.

Endeavor will own 51% stake of WWE once the U.S. Department
of Justice approves the deal, while WWE shareholders will
own the other 49%.

Vince McMahon will remain at the helm, becoming the Chairman
of TKO Group Holdings overseeing both the WWE and UFC
business. Nick Khan will run WWE and Dana White will
continue to run UFC with both having the role of Presidents.

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