Posted on 5/15/123 by Colin Vassallo
In what could be an interesting tidbit,
WWE was not featured during the NBC
Universal upfront event held at the
Radio City Music Hall in New York today.
The only time WWE was mentioned was in a
video hyping the Peacock streaming
service according to Mike Johnson of
PWInsider.com.
Usually WWE Superstars are featured as
part of the upfronts but no one from WWE
was there this year.
The upfronts are events that networks
use to sell advertising for the upcoming
season and this was important because
WWE’s deal with NBCUniversal for Raw and
NXT expires at the end of this year
although the company’s deal with Peacock
still have a few more years to go.
NBC Universal, just like FOX, had a one
month exclusivity in April to negotiate
a new deal with WWE. WWE is looking to
get at least 1.5x the amount of money
they got last time around for their new
round of television rights.