Posted on 3/17/126 by Colin Vassallo
WWE and Front Office Sports announced today a new content
partnership that will bring audiences closer to key WWE
moments and tentpole events through access-driven, behind-
the-scenes content.
“Front Office Sports is known for its innovative approach to
storytelling, and we look forward to partnering to produce
new and dynamic content that underscores the evolving
business of WWE,” said Alex Varga, Co-Head of Revenue, WWE.
During this dynamic content partnership, WWE and FOS will
collaborate on the creative development and execution of
storytelling projects surrounding marquee Premium Live
Events, including WrestleMania, and international growth.
FOS will showcase the behind-the-scenes of WWE tentpole
events across its website and social channels beginning with
WrestleMania 42 at Allegiant Stadium in Las Vegas on
Saturday, April 18 and Sunday, April 19.
“Front Office Sports is the leader in the coverage of the
business of sports, and we’re excited to collaborate with
the WWE,” said Adam White, CEO of Front Office Sports. “The
sports media landscape is increasingly driven by off-the-
field happenings, and this partnership will bring fans
closer than ever to their favorite athletes, entertainers
and moments in a unique way.”
WWE joins the National Football League and National Women’s
Soccer League as the most recent sports entities to strike a
unique content partnership with FOS.