WWE/PEACOCK: Peacock and top Smart TV maker Samsung set streaming carriage deal (Deadline)

Posted on 6/08/121 by Mike Informer

Peacock and top Smart TV maker Samsung set streaming
carriage deal

By Dade Hayes
Dade Hayes
Finance Editor

More Stories By Dade

NBCUniversal’s Peacock is filling in a significant hole in
its distribution map, setting an agreement with Samsung, the
No. 1 maker of smart TVs.

The streaming service, which launched last spring before
going national in the summer of 2020, will go live on
Samsung starting Tuesday.

Samsung said last December its advertising-based video
platform reaches 45 million U.S. households. The carriage
deal comes about a month and a half before the planned start
of the Tokyo Olympics, which NBCUniversal plans to feature
in a record 7,000 hours of programming. Peacock will also
premiere DreamWorks’ Boss Baby sequel exclusively on Peacock
this summer.

Roku and NBCU reached a deal last fall, but still pending is
Amazon Fire TV, though the Olympics and other programming is
likely to accelerate those ongoing discussions. Peacock had
42 million sign-ups as of March 31, with one-third of those
active users, Comcast has recently reported.

“Samsung is a powerful platform and we are excited to bring
Peacock to millions of their dedicated streamers across the
country,” said Maggie McLean Suniewick, President, Business
Development and Partnerships, Peacock.

Peacock has a free, basic tier and a premium tier for $5 a
month or $10 with no ads.

“The launch of Peacock enables Samsung to augment its
leading news and entertainment offerings with world-class
content and programming from NBCUniversal,” said Salek
Brodsky, VP of Strategic Partnerships & Business Development
for Samsung Electronics. “Just in time for the Olympics, our
partnership with Peacock also means Samsung users will now
have more ways to access and enjoy the Tokyo Games.”

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