WWE BUSINESS: Mars Wrigley and WWE expand their long-standing partnership

Posted on 2/19/121 by Colin Vassallo

Mars Wrigley and WWE today announced the renewal of their
long-standing partnership, making SNICKERS the presenting
partner of WrestleMania for the sixth consecutive year.

The expanded agreement includes multiple pieces of custom
video content featuring WWE Superstars showcasing how “out-
of-sortsness” can be resolved with a satisfying SNICKERS.
The spots will air in WWE’s flagship TV programs Monday
Night Raw on USA Network and Friday Night SmackDown on FOX,
as well as during WrestleMania on Peacock, NBCUniversal’s
streaming service. New for 2021, the partnership names
SNICKERS the Presenting Partner of the WrestleMania Main
Event match, marking the first time the marquee match has
ever been sponsored.

“After an unpredictable year, we’re excited to bring fans
some better moments by returning as the presenting sponsor
of WrestleMania,” said Michelle Deignan, Senior Director,
SNICKERS. “We know the passionate WWE fan base is hungry for
some entertainment, and we look forward to sharing those
satisfying moments for the sixth year in a row.”

“We are proud to expand our partnership with Mars Wrigley
and incorporate the larger-than-life personalities of WWE
Superstars into SNICKERS’ popular campaign,” said Stephanie
McMahon, WWE Chief Brand Officer. “Our long-term partnership
perfectly encapsulates WWE’s 360-degree approach to
activation and allows SNICKERS to leverage our global events
and massive digital and social scale together with world-
renowned talent.”

The partnership also includes custom digital and social
content on WWE.com and WWE’s YouTube channel, which is the
No. 1 most-viewed sports channel and No. 5 most-viewed
channel in the world. Additionally, for the fourth
consecutive year, SNICKERS has released limited-edition
Hunger Bars featuring familiar taglines of WWE Superstars
Roman Reigns, Charlotte Flair, Sasha Banks, Alexa Bliss and
The Miz. The bars will be on-shelf at Dollar General stores
beginning in mid-March and available while supplies last.

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