WWE BUSINESS: WWE lands major sponsor for SummerSlam 2021


Posted on 10/15/120 by Colin Vassallo



WWE and Constellation Brands Beer Division today announced a
new multi-platform partnership that names Constellation’s
Victoria beer the Official Beer of SummerSlam, one of WWE’s
most-anticipated events of the year. In addition to
Victoria’s official sponsorship of SummerSlam 2021, two
other Constellation beer brands, Corona and Modelo, will
also invest in the partnership with WWE, including
multimedia elements encompassing various WWE events and
touchpoints.

“We are thrilled to feature multiple brands from our beer
portfolio with this WWE partnership, including a dedicated
activation with Victoria beer,” said Rene Ramos, Vice
President of Field, Lifestyle and Experiential Marketing at
Constellation Brands. “Victoria consumers are huge fans of
WWE action and its Superstars so we can’t wait to be a part
of SummerSlam and other activations throughout the year.”

“We are proud to partner with Constellation Brands to
connect the WWE Universe with three marquee brands,
Victoria, Corona and Modelo,” said John Brody, WWE Executive
Vice President, Global Head of Sales & Partnerships. “This
integrated partnership will provide Constellation Brands the
opportunity to leverage the personalities of our larger-
than-life Superstars, the massive appeal of SummerSlam, and
the incomparable reach of the WWE brand.”

As the Official Beer of SummerSlam, Victoria will activate
across a wide range of WWE platforms including a match
sponsorship within the SummerSlam event and a segment
sponsorship within the SummerSlam Kickoff Show. Leading into
SummerSlam, Victoria will partner with a WWE Superstar Brand
Ambassador for special appearances and social media support;
a targeted, cross-platform campaign across WWE’s digital and
social platforms; retail activations and more.

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