Posted on 1/26/126 by Colin Vassallo
The Sports Business Journal has a story on how the replica
WWE championship titles have become WWE and Fanatics’
fastest-growing trophy business.
While replica WWE championships have been sold for years, it
was only a few years ago that WWE started sending sports
teams around the world custom-made WWE replica titles after
winning a league title.
Now, the MLB, Big 12, NFL, and soccer teams in Europe all
have their own customized WWE replica titles.
In research for the story, SBJ said that NFL‑branded title
belts have been the most successful. The Philadelphia
Eagles’ Super Bowl LIX title belt sold out and ranked among
Fanatics’ top non‑autographed collectibles for Super Bowl
LIX merchandise and since 2023, sales of collegiate legacy
title belts have increased nearly fourfold.
“They’ve evolved from a powerful brand extension for WWE
into a must-have for fans of all sports, a credit to Michael
Rubin and the entire Fanatics team for recognizing the
commercial opportunity,” said Scott Zanghellini, co-head of
revenue at WWE. “We see significant growth potential across
individual athletes, international sports and other genres,
such as music and entertainment, and we’ll continue working
collaboratively with Fanatics to evolve the business.”