Posted on 12/29/125 by Colin Vassallo
WWE Superstar Nikki Bella will serve as Grand Marshal for
the 53rd annual Vrbo Fiesta Bowl Parade presented by Lerner
& Rowe, taking place Saturday, January 3, 2026, at 10AM in
Central Phoenix.
The Vrbo Fiesta Bowl Parade Grand Marshal honors an
individual or group whose actions align with the Fiesta
Sports Foundation’s commitment to driving economic growth,
championing charitable causes and executing innovative
experiences.
“Nikki Bella embodies strength, resilience, entertainment
and heart – all qualities that resonate deeply with our
community and with what this parade represents,” said Fiesta
Sports Foundation Executive Director & CEO Erik Moses. “Her
Arizona upbringing and extraordinary career make her an
inspiring choice to lead this year’s celebration, and we
look forward to welcoming fans as she brings her superstar
energy to Central Phoenix.”
“Being named Grand Marshal of the Fiesta Bowl Parade is such
an incredible honor – and being able to celebrate with the
state that helped shape who I am makes it even more
special,” Bella said. “I am so excited to join everyone in
Arizona to create lifelong memories at the Parade and into
the CFP Semifinal at the Vrbo Fiesta Bowl festivities.”
Bella joins a list of previous Fiesta Bowl Parade grand
marshals including Charles Barkley, Jerry Colangelo, Alice
Cooper, Richard Jefferson, Randy Johnson, Al McCoy, Jake
Plummer, Anthony Robles, Kerri Strug, Diana Taurasi and
more.
“Nikki’s rise from Scottsdale to the global stage is a
powerful inspiration for women everywhere and we are
thrilled to have such a proud Arizonan leading our Vrbo
Fiesta Bowl Parade presented by Lerner & Rowe,” said Fiesta
Sports Foundation Board Chair Judy Bernas. “This year’s
Fiesta Bowl Parade is one of our most vibrant celebrations
yet, bringing the best of Arizona to life for fans lining
the streets and those watching from home.”