All Elite Wrestling teams up with Bell’s Brewery Two
Hearted IPA for AEW World's End this Saturday, December
27
AEW Worlds End To Air Live On Pay-Per-View and Stream
Live on HBO Max Pay-Per-View
Chicago, IL – December 22, 2025 –All Elite Wrestling (AEW)
today announced a new partnership with Bell’s Brewery Two
Hearted IPA in celebration of the AEW Worlds End pay-per-
view event taking place this Saturday, December 27 at the
NOW Arena in Hoffman Estates, Ill. The collaboration brings
together one of the most iconic IPAs in craft beer with one
of the most innovative brands in professional wrestling.
As part of the partnership, Two Hearted IPA will be
prominently featured throughout AEW Worlds End, including
integrated branding across select event marketing, in-venue,
and digital platforms. The collaboration will also include
co-branded creative and special on-site fan engagement
moments, including AEW Talent appearances, during the pay-
per-view weekend.
AEW Worlds End airs live on pay-per-view and streams live on
HBO Max pay-per-view this Saturday, December 27.
AEW and Bell’s Brewery remind all fans 21 and over to enjoy
Two Hearted IPA responsibly.
About AEW
Founded by CEO, GM and Head of Creative Tony Khan in 2019,
All Elite Wrestling is a red-hot professional wrestling
promotion that presents more than 100 live events a year
around the world and features a world-class roster that
injects new spirit, freshness and energy into the industry.
AEW Dynamite airs every Wednesday from 8-10 p.m. ET on TBS
and simulcasts on HBO Max, AEW Collison airs every Saturday
from 8-10 p.m. ET on TNT and simulcasts on HBO Max. AEW’s
multi-platform content also includes AEW Unrestricted, a
weekly podcast series. For more info, check out X.com/AEW;
Instagram.com/AEW; YouTube.com/AEW; Facebook.com/AEW.
About Bell’s Brewery
Bell’s Brewery, founded in 1985 by Larry Bell in Kalamazoo,
MI, started with a simple 15-gallon soup kettle and a desire
to create better beer. Over the years it has grown into one
of the most prominent craft breweries in the United States.
It has become synonymous with iconic beers like Two Hearted
IPA, Oberon Ale, Oberon Eclipse, and Hopslam Ale. Bell’s
Brewery distributes its best-in-class beer nationwide and
produces over 20 year-round offerings in addition to small-
batch beers served exclusively at the flagship Eccentric
Café in Kalamazoo, MI. Led by an "Inspired Brewing"
philosophy, which represents a more prosperous future for
all by resourcing responsibly and celebrating individuality,
Bell’s Brewery continues to inspire craft beer drinkers
through their flagship brands and innovative seasonal brews.
For more information, you can visit www.bellsbeer.com.
