Posted on 12/12/125 by Colin Vassallo
Ram Trucks announced yesterday that it has entered into a
partnership with TKO Group Holdings to become the official
truck partner of WWE, UFC, and PBR.
The groundbreaking partnership begins in January 2026, when
Ram will be integrated within major live events and premier
content across all three brands.
“I’m proud to announce that starting in 2026, Ram is
becoming the Official Truck Partner of UFC, PBR and WWE,”
said UFC President and CEO Dana White. “We are talking about
three of the biggest sports and entertainment companies in
the world teaming up with one of the baddest truck companies
in the country. I love the direction Ram is headed in 2026,
and I’m very happy to be in business with them.”
“Ram is built for those who push for the last tenth, and
that’s exactly what WWE Superstars and UFC and PBR athletes
do every day,” said Tim Kuniskis, Head of American Brands,
SRT Performance, NA Marketing and Retail Strategy. “Our
partnership with TKO allows us to connect with millions of
passionate fans and celebrate the grit, power, and
determination that define both Ram and these iconic sports.”
As the Official Truck Partner of WWE, UFC, and PBR, Ram will
deliver exclusive fan activations, custom content, and on-
site experiences that showcase the bold capability of Ram
trucks. From the iconic WWE ring and world-famous UFC
Octagon to the PBR bucking chute, Ram will be at the center
of the action.
Elements of the partnership include brand Integration at
live events, broadcasts, and digital platforms across WWE,
UFC, and PBR, exclusive Ram-branded content featuring
athletes and personalities from all three brands, and fan
engagement opportunities, including VIP experiences and
interactive activations at major events
As the Official Truck Partner of WWE, Ram will maintain a
significant presence across Friday Night SmackDown and
various Premium Live Events, including WrestleMania and
SummerSlam, beginning with its first major activation at
Royal Rumble in January 2026, where it will serve as a
presenting partner of the PLE.