Posted on 12/05/125 by Colin Vassallo
Former WWE Co-President George Barrios is writing a book
which is set for release in mid-2026.
Barrios was one of the most powerful figures in WWE under
the leadership of Vince McMahon, with him and Michelle
Wilson enjoying the full trust of the former Chairman and
CEO, until his firing in 2020. He was brought back to the
company when McMahon returned to the helm for a short
period.
The book is titled Sometimes Wrong but Never in Doubt: How a
Cuban Kid from Queens Transformed WWE.
The preview for the book reads, “George Barrios helped
transform WWE from an $800 million wrestling company into a
$9.3 billion global sports and entertainment powerhouse. For
the son of Cuban immigrants who grew up in a cramped Queens
apartment near LaGuardia Airport and nearly flunked out of
high school, the climb to the corporate boardroom was
anything but obvious.
Barrios’s story blends grit, reinvention, and bold bets. He
went from a 2nd grader forging a letter from his parents so
the nuns wouldn’t expel him to the highest levels of
corporate leadership. As WWE’s longtime strategist, he
pioneered streaming years before other sports properties
caught up and helped make WWE the #1 sports brand on YouTube
with over a billion followers.
When Vince McMahon abruptly fired him in 2020, Barrios
cofounded Isos Capital—and three years later, McMahon called
him back. The Cuban kid from Queens had become
indispensable.”
Barrios joined WWE in March 2008 as Chief Financial Officer
before being promoted to Co-President years later.