Posted on 12/03/125 by Bob Magee
All Elite Wrestling and BLCKSMTH Apparel announce
official partnership following sold-out collaboration at
AEW: Forbidden Door
All Elite Wrestling (AEW), today announced a formal
partnership with BLCKSMTH Apparel, a UK-based wrestling
merchandise brand, following the success of their initial
exclusive collaboration at the Forbidden Door O2 Merch Store
in London this past August.
The partnership follows the sold-out debut of exclusive
BLCKSMTH x AEW jerseys, which were unveiled and sold
exclusively at the Forbidden Door O2 merchandise store
during the landmark AEW x NJPW event. The limited-edition
jerseys—featuring designs inspired by AEW stars Willow
Nightingale, Darby Allin, Swerve Strickland, and Kenny Omega
—sold out over the event weekend, underscoring the strong
demand among fans for high-quality, sports-centric wrestling
apparel.
Building on the success of their initial offering, AEW and
BLCKSMTH have signed a licensing agreement to produce
officially licensed collections in collaboration with All
Elite Wrestling’s roster of premier talent. The first drop
in the AEW x BLCKSMTH collection will include the highly-
anticipated Willow Nightingale, Darby Allin, Kenny Omega &
Swerve Strickland Football Jerseys and will be available for
purchase online at blcksmth.co.uk.
About AEW
Founded by CEO, GM and Head of Creative Tony Khan in 2019,
All Elite Wrestling is a red-hot professional wrestling
promotion that presents more than 100 live events a year
around the world and features a world-class roster that
injects new spirit, freshness and energy into the industry.
AEW Dynamite airs every Wednesday from 8-10 p.m. ET on TBS
and simulcasts on HBO Max, AEW Collision airs every Saturday
from 8-10 p.m. ET on TNT and simulcasts on HBO Max. AEW’s
multi-platform content also includes AEW Unrestricted, a
weekly podcast series.
For more info, check out Twitter.com/AEW; Instagram.com/AEW;
YouTube.com/AEW; Facebook.com/AEW.
About BLCKSMTH Apparel
Founded in 2021, BLCKSMTH Apparel is a UK-based wrestling-
inspired brand that combines a passion for fashionable
sportswear with premium garment design.
BLCKSMTH produces a distinctive range of sports-inspired
premium wrestling merchandise: including jerseys,
tracksuits, and jackets, that merge athletic culture with
modern streetwear aesthetics, having collaborated with the
likes of New Japan Pro-Wrestling thus far.