Posted on 11/20/125 by Colin Vassallo
TKO Group Holdings, Inc. and DoorDash today announced an
official partnership that will connect fans to custom
integrations and experiences across WWE, the global leader
in sports entertainment, and UFC, the world’s premier mixed
martial arts organization.
DoorDash will have a prominent presence across WWE’s and
UFC’s most high-profile moments and platforms, including
live events and broadcasts, and will also leverage the
massive presence WWE has across social media and digital by
collaborating on original content featuring WWE Superstars.
“We’re absolutely thrilled to welcome DoorDash to the TKO
family,” said Sana Shuaib, Senior Vice President,
Partnership Marketing & Digital, TKO Global Partnerships.
“Our partnership will deliver first-of-its-kind
integrations, content, and experiences, and unlock even more
opportunities connecting families to the exciting
entertainment of WWE and fight fans to the world of UFC.”
“We’re proud to join forces with TKO, a company setting new
standards for engaging fans through WWE and UFC,” said Ariel
Gambardella, Head of Brand Partnerships at DoorDash. “At
DoorDash, we’re all about connecting people to what they
love, whether that’s their favorite meal, moment, or match,
and together with TKO, we’ll create new ways for fans to
experience the thrill of live sports and entertainment.”
WWE and UFC are two of the world’s most iconic brands.
Together, they represent a sports marketing juggernaut that
provides best-in-class brands, like DoorDash, with
unparalleled engagement with a world-wide diverse audience
made up of the most hard-to-reach demos at the intersection
of sports, entertainment, and culture.
WWE and UFC have massive global popularity, collectively
serving more than one billion young and diverse fans across
more than 210 countries and territories, with 49 percent of
the fanbase falling in the “young adult” age demographic
(18-34). Equally appealing to brand partners is the high
degree of interest among the female demographic, as females
comprise nearly 40 percent each of the respective UFC and
WWE fan bases.
DoorDash will collaborate with WWE and UFC to create custom
engagement opportunities with this highly coveted audience,
leveraging multiple platforms. Among the highlights,
DoorDash will be a Presenting Partner of a future WWE
Premium Live Event and will feature multiple branded touch
points from the promotional lead up to the in-broadcast
action.
Similar to WWE, UFC will showcase DoorDash within a
selection of its biggest events and premier content,
including DoorDash serving as a Presenting Partner for a
2026 UFC numbered event. In addition, UFC will offer
DoorDash the flexibility to integrate UFC talent throughout
its marketing efforts, providing a stage for select UFC
athletes and personalities to serve as ambassadors. DoorDash
will also have an evergreen presence within UFC’s massive
digital ecosystem, including @UFC on Facebook, X, and
Instagram, providing opportunities to continually engage
with fans.