WWE BUSINESS: WWE and Maple Leaf Sports & Entertainment announce new long-term strategic partnership


Posted on 11/12/125 by Colin Vassallo



WWE and Maple Leaf Sports & Entertainment today announced a
new long-term strategic partnership which will explore
opportunities across multiple areas including exclusive
merchandise collaborations, original content development,
community-focused programs, and regular cross-brand
appearances from team players and WWE Superstars.

Additionally, Monday Night Raw will return to MLSE’s
Scotiabank Arena in Toronto on Monday, January 26, 2026. WWE
Superstars will make appearances at Toronto Maple Leafs
games on Sunday, January 25, and Tuesday, January 27, with
Toronto sports personalities also in attendance at Monday
Night Raw – which will air live on Netflix around the world.

Tickets for Monday Night Raw in Toronto will go on sale
starting Friday, November 14 at 10AM ET via
Ticketmaster.com. Fans can purchase tickets during an
exclusive pre-sale by visiting Ticketmaster.com and using
the code WWEVIP starting tomorrow at 10AM ET.


The long-term partnership builds on the existing launch of
exclusive licensed WWE Legacy Title Belts with the Toronto
Maple Leafs and the Toronto Raptors, featuring each team’s
iconic colors and official branding.

Alex Varga, Co-Head of Revenue at WWE, said, “Collaborating
with an iconic organization like MLSE is a natural extension
of WWE’s deep and growing connection with Toronto, which has
included recent major events like Money in the Bank in 2024
and Elimination Chamber in 2025, and allows us to create new
and authentic experiences for fans to reinforce our long-
term commitment to the region.”

Phil King, Chief Business Officer at MLSE, added, “MLSE and
WWE have a long and strong history together, teaming up many
times over the years to create iconic entertainment moments
for our fans, and we are thrilled to expand our partnership
with WWE, a global leader in sports and entertainment, to
create world-class content and build on Toronto’s standing
as a leading market globally.”

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