Posted on 11/06/125 by Colin Vassallo
WWE President Nick Khan said that capacity at WWE events
have continued to be “very high” and they have increased
prices “appropriately with the marketplace” during a
conference call with investors yesterday.
Khan said they remain bullish about their strategy, which
involved reducing the non-televised live events which were
not profitable to create scarcity in the market for their
televised events and international expansion.
“So even in January, you’ll see us on a European tour for
Raw and SmackDown leading into Royal Rumble, which takes
place in Saudi Arabia. Tickets already on fire for that
event and again, creates more scarcity in the United States,
which is a good thing in terms of our overall gates,” Khan
said responding to a question by Goldman Sachs Group.
WWE has been criticized for increasing their ticket prices
by a wide margin, and while some events have indeed
continued to sell well, others, such as WrestleMania 42 have
fallen flat.