Posted on 10/30/125 by Colin Vassallo
Playmobil today announced a global licensing partnership
with WWE to bring a full product launch of WWE toys in July
2026.
The internationally renowned German toy brand said the
collaboration will feature Playmobil figures of WWE
Superstars including Roman Reigns, Cody Rhodes, Rhea Ripley
and Hall of Famer Hulk Hogan.
The WWE collaboration, facilitated by IMG, now represents
the next step in this strategy, opening the Playmobil
universe to one of the most passionate and multi-
generational fan communities worldwide.
“At Playmobil, we believe in the power of imagination to
unlock new worlds. By partnering with WWE, we are
celebrating iconic Superstars who have inspired millions
across generations, and we are connecting their stories with
the creativity and imagination that are the heart of our
brand. This partnership is another step in our journey of
meaningful collaborations that redefine the role of
Playmobil in pop culture,” said Bahri Kurter, CEO of
Playmobil.
The first Playmobil x WWE products will be available in July
2026 across North America, Europe and additional
international markets.