Posted on 9/11/125 by Colin Vassallo
TKO Chief Operating Officer Mark Shapiro said that there’s
still room for a ticket price increase for WWE shows to
bring them up to par with the UFC.
Shapiro was speaking at the annual Goldman Sachs
Communacopia & Technology Conference yesterday when he made
the comment.
“We know we have a lot of room there because Vince McMahon
was primarily pricing tickets for families and wasn’t
totally focused on maxing the opportunity there,” Shapiro
said of the previous WWE ticket prices under McMahon’s helm.
“Now that we’ve seen what we can do with UFC, we’re
replicating that in terms of ticket yield and holding back
and advance sales when it comes to OnLocation on the WWE
side and it’s working out really well,” he continued.
The comment will certainly not go down well with WWE fans
who already pay extremely high ticket prices, especially if
they’re taking the family with them.