Posted on 8/02/125 by Colin Vassallo
TKO Group Holdings, Inc. announced an expanded partnership
with Wingstop that will include integrations across
SummerSlam 2025 and UFC 322.
Under the new agreement, Wingstop will serve as a presenting
partner of the first-ever two-night SummerSlam this weekend.
Wingstop will receive enhanced match sponsorships and other
integrations within future Premium Live Events, including
Royal Rumble, and WrestleMania.
“Wingstop continues to be an incredible partner across both
UFC and WWE, showing up in bold and memorable ways around our
biggest moments,” said Grant Norris-Jones, Executive Vice
President & Head of Global Partnerships for TKO. “As their
momentum in the market continues to grow, we’re thrilled to
expand our work together on some of the most impactful stages
in sports and entertainment.”
Following SummerSlam, Wingstop will return as presenting
partner of UFC 322 in November. As the presenting partner of
UFC 322, Wingstop branding will be prominently featured at
all official UFC fight week activities before, during, and
after the event. On fight night, Wingstop integrations will
include high visibility placement inside the world-famous
Octagon and broadcast features during the main card of the
Pay-Per-View. More details about UFC 322 will be announced in
the months ahead.