Posted on 8/15/126 by Colin Vassallo
Project Rock, the clothing and apparel line with Dwayne “The
Rock” Johnson and Under Armour is coming to an end.
The partnership was launched in 2017 to much fanfare with
Johnson’s Brahma Bull logo plastered on many UA clothing but
the line has not been featured much lately due to Under
Armour’s core business restructuring process.
“After an impressive 10-year run, Under Armour and Dwayne
Johnson are bringing our partnership to a natural
conclusion,” Under Armour said in a statement. “As we
sharpen our focus and strengthen our core business, we’re
creating a more unified expression in our train category.
We’re incredibly grateful to DJ and his entire team for
their partnership, friendship and everything we’ve built
together over the past decade. We wish him and his team
nothing but continued success.”
Johnson added, “I’m grateful to Under Armour and to every
person who helped us build this epic chapter of Project
Rock. I’m proud of what we created together, and even more
proud of all the people behind the scenes who poured
themselves into Project Rock, and took great pride in making
it their own. You know who you are, I see all of you and I’m
forever grateful. Now we move on to new north stars, new
partners, and with one intention in mind: deliver for the
people. We build it, together.”
UA will continue to sell Project Rock clothing through
October and WWD.COM is reporting that Johnson and his
business partner, Dany Garcia, will be shopping for another
manufacturing partner to carry their Project Rock line.