WBD, AEW and Twitch team up for first-of-its-kind
Creator Experience at AEW Dynamite: Beach Break this
Wednesday, July 8
Popular Twitch Creators Agent00 and CashNastyGaming to
bring fans closer to the action with exclusive livestreams
before and during the event
Warner Bros. Discovery (WBD), All Elite Wrestling (AEW) and
Twitch today announced a first-of-its-kind collaboration
that will bring some of Twitch’s most popular creators
directly into the AEW experience, delivering exclusive live
content surrounding the epic two-hour AEW Dynamite: Beach
Break show this Wednesday, July 8 from Clearwater, FL and an
additional AEW show later this year.
The multi-platform initiative connects AEW with Twitch’s
highly engaged communities through creator-led livestreams,
exclusive access and real-time fan engagement before and
during the live broadcast on TBS and HBO Max.
Two of Twitch’s biggest creators will play unique roles
throughout the event:
Ahead of AEW Dynamite: Beach Break, Agent00 will host a live
pre-show on Twitch, previewing the night’s biggest
storylines, breaking down matchups, interacting with AEW
talent and encouraging fans to tune into the live broadcast.
During the event, CashNastyGaming will stream live from
inside the arena, sharing real-time reactions, exclusive
access and behind-the-scenes moments that give Twitch
viewers a unique perspective from inside AEW Dynamite: Beach
Break.
Fans can also expect cross-platform promotion across AEW, as
well as on Twitch and participating creators’ social
channels, along with custom Twitch integrations, creator-
driven content and in-arena branding throughout Beach Break.
By bringing popular Twitch creators into the heart of the
action, the effort gives existing AEW fans a fresh
perspective while introducing the excitement of live
wrestling to new audiences on Twitch.
In addition to the creator livestreams, promotional content
will roll out across AEW and Twitch social channels,
creator-owned platforms and Twitch digital experiences
leading up to Beach Break.
AEW Dynamite: Beach Break airs live Wednesday, July 8, at 8
p.m. ET on TBS and HBO Max.
Fightful will have coverage of AEW Dynamite Beach Break at 8
PM ET on Wednesday.
